CX Assurance Blog

    CX Metrics, Testing, and Business Goals

    I am a member of Lean Startup Circle in San Francisco. It's a decentralized grassroots organization of Lean Startup practitioners all over the world. We come together to share tips, tricks, and stories about our successes and failures building companies. At a...

    Four Words Going Bye-Bye and Customer Experience

    Thomas L. Friedman, a Pulitzer-winner who writes on foreign affairs, globalization, and technology for The New York Times is one of my favorite authors. I recently read his Opinion Page article, Four Words Going Bye‐Bye. He starts his article by stating that there...

    Six Core Values to Build a Great Customer Experience

    ‘Customer Experience is today’s business benchmark, according to a blog post by Martin Zwilling published earlier this year on Forbes.com. In this post, Zwilling asks, “What is that customer experience that every modern marketer is talking about, and how do you...

    Measure, Compare and Monitor Voice Quality for a Better Customer Experience

    How serious are you about the customer experience? No – really how serious are you? James Allen from the Harvard Business School found that although 80% of businesses state that they offer a great customer experience, only about 8% of customers feel the same about...

    Three Ingredients for Lasting CX Improvement

    It's a typical Sunday evening, and I am channel surfing the 500 or so US cable stations. I am a food show junkie, and Bar Rescue on SPIKE catches my eye. This show is typically about a failing bar, and the bar owner, who has no vision for how to get out of debt...