CX Assurance Blog

I am a member of Lean Startup Circle in San Francisco. It's a decentralized grassroots organization of Lean Startup practitioners all over the world. We come together to share tips, tricks, and stories about our successes and failures building companies. At a...

Thomas L. Friedman, a Pulitzer-winner who writes on foreign affairs, globalization, and technology for The New York Times is one of my favorite authors. I recently read his Opinion Page article, Four Words Going Bye‐Bye. He starts his article by stating that there...

‘Customer Experience is today’s business benchmark, according to a blog post by Martin Zwilling published earlier this year on Forbes.com. In this post, Zwilling asks, “What is that customer experience that every modern marketer is talking about, and how do you...

How serious are you about the customer experience? No – really how serious are you? James Allen from the Harvard Business School found that although 80% of businesses state that they offer a great customer experience, only about 8% of customers feel the same about...

It's a typical Sunday evening, and I am channel surfing the 500 or so US cable stations. I am a food show junkie, and Bar Rescue on SPIKE catches my eye. This show is typically about a failing bar, and the bar owner, who has no vision for how to get out of debt...