CX Assurance Blog

    How IVR Testing Enhances CX in the Financial Services Sector

    Customer experience (CX) has always been critical in the financial services industry. According to Forrester, a mere one-point improvement in CX Index scores can result in anywhere from $92 million to $123 million in additional revenue, depending on the size of...

    Mastering IVR Testing, Part 3: The Cyara Solution

    In the age of AI and digital-first customer service, the definition of an excellent customer experience (CX) is in flux. Quality CX may be a moving target, but contact center managers can count on one thing with certainty: customer expectations are only getting...

    Mastering IVR Testing, Part 2: 9 Best Practices for IVR Testing

    When it comes to customer experience (CX) in contact centers, there’s often a sharp disparity between what managers believe and what customers perceive. Case in point: According to a report by Calabrio, while 79% of contact center managers think their teams are...

    Mastering IVR Testing, Part I: The Case for Robust IVR Testing

    Contact centers have always played a vital role in enhancing customer experience (CX), and in the post-COVID era, their significance has grown exponentially. With a market value of $461.1 billion in 2022, the global contact center industry is projected to reach...