CX Assurance Blog

How Can You Assure Voice Quality When You Move to the Cloud?

The contact center has become the turning point for digital transformation in the enterprise. Companies must now compete by delivering innovative, flawless customer experiences. To accomplish this, the vast majority of enterprises, including many of Cyara’s customers, are moving their contact centers to the cloud, for benefits including reduced cost to serve and a more personalized and responsive customer experience.

But as I covered in an earlier blog post, there are several considerations to address when you’re making this move. One of these considerations is that today, most cloud-based contact centers are based on Web Real-Time Communication (WebRTC), which may have an impact on voice quality.

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Make Sure your CX is Switched on During the Big Switch-Off

In 2015, British Telecom (BT) announced it would be switching off the UK’s legacy PSTN and ISDN networks by 2025, forcing all customers to shift to IP-based VoIP (Voice Over IP) and SIP (Session Initiation Protocol) telephony services. Rather than a chore, to me this represents an opportunity for companies in the UK to take advantage of new cloud technology and improve their customer experience at the same time.

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The 5 Keys to Assuring Your Contact Center Cloud Migration

More and more of Cyara’s customers around the world are moving their contact centers to the cloud. This is happening for many reasons, including improved flexibility and reliability, increased speed, and reduced costs. In fact, research shows that 81% of users of hosted cloud solutions say cloud has improved flexibility, while 77% say it contributes to future-proofing their technology infrastructure.

To me, cloud technology represents a unique opportunity for the industry to move beyond interactions and customer journeys to a new level of personalization based on customer lifetime value. This is because the underlying engine that gathers data and analytics about your customers is a single system rather than disparate systems that aren’t able to communicate with each other. 

While the benefits and opportunities are compelling, there is a lot of complexity and risk involved, which can hold organizations back. Risks include security concerns, cost over-runs, systems integration, the management of legacy infrastructure, and leadership inertia. 

Earlier this month, I co-hosted a webinar with Steve Nuttall, Head of CX Research at Fifth Quadrant, that focussed on the potential risks of migration and how to overcome them. We covered five key ways to assure a successful contact center cloud migration.

In this post, I’ll outline my highlights from the webinar, and how you can be sure your customers aren’t impacted when you’re embarking on a cloud migration.

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How to Maintain Visibility When You Move to the Cloud


When it comes to businesses, cloud-based services have aided the expansion of digital disruption as more and more processes move online. The three standard models associated with cloud computing are: Infrastructure as a Service, Software as a Service, and Platform as a Service.

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Migration to Agile - Leveraging the Cyara CX Assurance Platform

I recently caught up with Scott Anderson, SVP, Senior Team Lead, at Bank of America, and asked him how his team makes test automation so successful. Scott is an expert in IVR quality assurance and testing and has been at the forefront of customer experience assurance.

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Is Your Organization’s Focus on Projects Hurting Efficiency?

In my role at Cyara, I regularly have discussions with our customers about forecasting, funding, and resource allocation in their organizations. In my most recent interactions with two customers, I came to realize that organizations may be overlooking a great opportunity to make their business more efficient. 

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CX is the Lifeblood of all Enterprises

I recently met with a CIO of a major enterprise in the USA. One of the biggest victories for his team would be to stop taking escalation calls and sending apology emails every other Saturday when a production release took place and yet another bug made it past detection, and into production. More important than his personal frustration and that of the colleagues that had to escalate to him: the impact on end customers. They are the ones that suffer the most when defects make it into production. 

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CX Thought Leaders March 2019

Digital transformation drives the need for the constant delivery of innovative customer experiences through software. DevOps has become one of the key levers for delivering customer experience features quickly and flawlessly. We recently asked CX thought leaders about DevOps and its impact on customer experience.

“How does DevOps accelerate the software delivery of customer experience?”


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The Key to Making Your End-to-End CX Development More Efficient

When we started to tell customers about our IVR discovery product, Crawler, a few years ago, I got excited. My excitement wasn’t so much about the IVR discovery capability our development team had put together—it essentially dials into your IVR, reverse engineers it to figure out what it does, and then documents it. Rather, my excitement was for the visual editor we had created that allowed us to see IVRs and call flows for the first time. We were finally able to not only talk about testing, but also about design. This fit in well with our messaging about the benefits of ‘shifting left’—the fact that the earlier you find a defect in the product’s lifecycle, the cheaper it is to fix.

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Three Questions for George Skaryak, Cyara's Sales Chief

We’re often discussing customer engagement here on the Cyara blog. I recently sat down with the person who is Cyara’s front-line guy for engagement with our customers. Cyara just appointed George Skaryak as EVP of worldwide sales, a role in which he will be interacting with current and future customers across three continents. Right before he hopped on his next flight, I caught up with him to learn more about how he sees the CX market and Cyara’s role within it.

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