CX Assurance Blog

Valentine’s Day is upon us, so I bet I can guess what’s on everyone’s mind: Your CX life. You might be asking yourself, how important is CX? How can I get better at CX? Is my CX performance meeting expectations?

Customer experience (CX) (...what did you think...

Customer experience is a moving target. What a customer expects from your business is not only based on their past experiences with you, but also on experiences they’ve had with other businesses in general. As a society, the bar is raised on CX as soon as...

The idea of working “smarter” rather than harder is not a new one—in fact, it has become so entrenched in our consumer-focused culture that virtually every new gadget on the market comes complete with its own promise of saving the buyer time and effort.

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Load testing is a great opportunity to find the performance limits of any deployed system. It is a fact that every deployed system of any kind has a breaking point. Whether or not the location of the breaking point is acceptable is one outcome of a successful...

High quality customer service has always been the unsung hero of driving company profits, and the contact center experience often plays a key role in how that service is delivered and received.

Back in 1990, a Harvard Business School and Bain & Company study...

3 Holiday Wish-Listed Gifts to Give Back to Your Customers... And Your Business | Part 3, Happier Customers

Customer experience is a key competitive differentiator, and keeping customers happy matters more than ever. According to Zendesk’s most recent trend...

3 Holiday Wish-Listed Gifts to Give Back to Your Customers... And Your Business | Part 2, Peace of Mind

In our first part of this blog series, we talked about giving back the gift of time. This week we’re exploring a resource that’s just as precious and can be...

3 Holiday Wish-Listed Gifts to Give Back to Your Customers... and Your Business | Part 1, the Gift of Time: Give More to Your Customers, and Keep More for Your Organization

Time is the one resource we never seem to have enough of, and it’s the hardest to come...

Contact centers weren't always the AI-driven, predictive, omnichannel complex operations they are today. Once upon a time, customers found companies' contact info in the yellow pages, and "dialed directly into a particular person with the organization," said...