CX Assurance Blog

Posts about industry CX research

    Mastering IVR Testing, Part I: The Case for Robust IVR Testing

    Contact centers have always played a vital role in enhancing customer experience (CX), and in the post-COVID era, their significance has grown exponentially. With a market value of $461.1 billion in 2022, the global contact center industry is projected to reach...

    Why NPS Isn't Enough

    Are You Ready for the Future of CX Metrics?

    When it arrived nearly 20 years ago, the Net Promoter Score (NPS) was revolutionary in its simplicity. It offered a clear, succinct and straightforward way to measure customer experience (CX). Gathering data was easy,...

    Get Your Contact Center Digital Transformation Started with DevOps

    Follow this Step-by-Step Process for Becoming More Agile

    Now more than ever, companies in every industry are recognizing the importance of digital transformation (DX). Contact centers, in particular, have felt the urgency of this task in the last few years. As the...

    Keys to Contact Center Success: Meeting Fast-Changing CX Expectations

    What will it take to succeed in the customer experience space in 2022?

    Consumer expectations have been shifting steadily for decades. In the age of Amazon, Netflix and Uber, personalized, on-demand experiences have become the norm. By the end of the 2010s, we were...

    4 CX Trends that Will Shape Customer Experiences in 2022

    Digital transformation is permanently changing customer experience.

    The past few years have ushered in rapid shifts in the world of customer experience. The pandemic brought sweeping changes to the way businesses interact with their customers and altered consumer...

    Bridging the Digital Transformation Divide

    The world changed quickly for many businesses in 2020. In company after company, it felt like a decade of organizational change happened in just a few months. Those titanic shifts were heaviest in one particular area: digital transformation (DX).

    What seemed like...

    Personalized Experiences are Trending into Every Aspect of CX

    It has been well over a year since COVID-19 arrived and began making an impact on the business world. Employees experienced the difficulties of working from home while sharing the home with online learners and endless efforts to keep the entire family operating...

    A Few Free CX Events to Put On Your Calendar

    It's hard to believe that November is right around the corner already! Before your calendars fill up, we wanted to share some great, accessible and free upcoming events you might want to add to your schedule that could serve you on your mission to up-level contact...

    Happy Global CX Day!

    Happy Global CX Day from Cyara!

    On this, the first Tuesday of October, the CX community celebrates individuals, companies, and organizations that work hard to bring quality customer experience to their audiences.

    This year brought so many added challenges, so to...